Confidence, career, and companions drive men to embrace cosmetic surgery

Confidence, career, and companions drive men to embrace cosmetic surgery

For many men, facial plastic surgery—whether wrinkle-busting injections, laser skin resurfacing, or major lift procedures—is the way to stay competitive, relevant, and marketable in a youth-driven dating game and workplace, according to a recent survey of 618 men.

Thirty-one percent stated that they are “extremely likely” to consider a cosmetic procedure—surgical or nonsurgical—to look as good as they feel. In fact, 44 percent of the men said they would have a treatment done to feel better about themselves, with 31 percent reported a willingness to make a “fix” to please a partner. Another 31 percent wanted to look less tired and stressed; while 25 percent would consider a procedure to remain competitive on the job.

What is topping the list for men? Hair is a big concern, with 60 percent of men surveyed saying that their hair (or lack thereof) bothers them most. Skin and eyes were tied for second for 44 percent of respondents. Just 22 percent were bothered by their chin and neck; and most men did not mind some distinguishing forehead wrinkles, an area of worry for just 19 percent.

Millennials and generation Z (born between 1996 and 2010) are leading the way in this new, aesthetic-friendly frontier for men. Their goal is to maintain their youthful edge, rather than have to fight facial aging. Of the 31 percent of men surveyed who are extremely likely to consider having a treatment done to look better, 58 percent were between 25-34 years old, while 34 percent were 18-24 years old.

The results of this survey reflect the changing cultural shifts about facial plastic surgery, as well as the advances in minimally invasive technologies. The demand for nonsurgical treatments continues to grow at a faster rate than that of surgery. Men are adopting injectable fillers and neurotoxins as routine wrinkle prevention and laser resurfacing and chemical peels as standard ways to improve sun damage or skin texture.

Even with non-invasive options available, risks were a concern for nearly half of the men surveyed (46 percent). Safety and credentials are of utmost importance when choosing a facial plastic surgeon and should always be researched and verified.

The number of men having facial plastic and reconstructive surgery will continue to grow. Since there is no stigma surrounding improving one’s appearance through treatments or procedures, men will feel comfortable seeking improvements for both personal and professional reasons.

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