With billboards, radio and television advertising becoming commonplace, potential cosmetic surgery patients are inundated
with all sorts of claims. However, a recent study published in Plastic and Reconstructive Surgery, confirmed that
experience is the single most important factor in choosing a cosmetic surgeon (35.6%). Method of referral (21.5%),
travel time (14.2%), and cost of procedure (12.9%) also being considerations. With over thirty years of performing cosmetic
surgery, Dr. Edds is one of the most experienced cosmetic surgeons in the country. For example, he has performed over
4000 cosmetic breast procedures. Dr. Edds’ most common referral source is from happy former patients.